Category: News

Choose video marketing with VIDEOSPACE. We offer annual packages to help your brand succeed. Why should you choose video marketing? Take a look at what we have to offer.

Today’s consumer of marketing content is a hard-working and busy person who is looking for effective and quick ways to find out about products or services. The amount of content available online is vast, which is why more and more people are choosing video content over text. This allows them to familiarise themselves with key information quickly, in a more accessible and understandable way. For this reason, brands – regardless of their sector – have a unique opportunity to reach their customers in a more effective and concise manner.

Why should you invest in video marketing?

Video marketing is one of the most effective ways to promote products and services today. Why should you give it a go? Here are a few reasons.

Firstly, video is, above all, a format that is highly appealing to audiences. According to research, video content generates 1,200 per cent more engagement than text posts and photos. Video stands out from the crowd and enables you to reach a larger number of potential customers.

Secondly, video captures attention and evokes emotions. As a result, viewers are more likely to remember the message than with other forms of advertising. Customers who watch an interesting and engaging video will be far more likely to make a purchase decision.

Thirdly, video marketing is a highly versatile form of marketing. It can be used for a wide range of purposes – to showcase products, demonstrate how services work, create educational content or offer a behind-the-scenes look at a company. As a result, video marketing can be tailored to meet the diverse needs and expectations of customers.

Fourthly, video marketing is a highly flexible method. It can be used across various channels and formats – on a website, on social media or in television adverts. As a result, video marketing can be tailored to a company’s individual needs and budget.

Why is video marketing worth it?

First and foremost, videos generate more clicks and views, which directly translates into increased traffic to a website or online shop. The more people who are interested in a particular offer, the greater the chance of boosting sales.

Video marketing offers the possibility of precise targeting, i.e. directing content to specific audiences. As a result, the advert reaches only those people interested in the subject matter or products in question, which increases the effectiveness of the campaign.

Video marketing can be used across a range of channels and formats, making it adaptable to different budgets and business needs. It can be utilised in online advertising, on social media and on websites.

Thanks to precise targeting and a variety of channels, video marketing can be tailored to a company’s individual needs and budget, which translates into campaign effectiveness and increased sales.

Annual packages
at VIDEOSPACE

We have been operating in the Polish film production market since 2014. We started out modestly, but from the very beginning we have grown at the speed of a rocket. Today, with a broad understanding of both the video marketing landscape in Poland and the evolving needs and requirements of businesses in this field, we have become specialists in delivering the highest quality video content for small, medium and large international companies. We are constantly creating images in our imagination, but we are not detached from reality. On the contrary, we closely monitor and analyse the changing global trends, conditions and crises… For one simple reason – we want to offer our clients bespoke videos that meet market needs, and we ourselves want to be prepared for any potential changes and upheavals. What we have noticed recently is a very strong shift towards implementing solutions in the field of CSR and sustainable development. This is an initiative that we particularly support. That is why, as one of the very few (and perhaps the only ones in Poland), we have developed a self-sufficient video recording system and offer our clients the opportunity to combine film production with renewable energy sources. Yes, we know a thing or two about that too!

Solar- and wind-powered cameras

What’s this all about? In short, we are able, in a single day, to install an autonomous photovoltaic system at a designated location, mounted on a suitably tall pole and equipped with top-of-the-range video equipment – powered by the system itself, weatherproof and capable of recording footage in 4K resolution. This is a solution we have introduced for companies undertaking all kinds of construction projects, or those requiring continuous video recording over an extended period. It is completely self-sufficient, reliable and not even affected by power cuts.

Why this particular solution? Let’s take an example. We are tasked with producing a film about the construction of a logistics centre, which will take several or over a dozen months to build. Filming over such a long period using conventional methods reliant on mains power could end in failure, even in the event of the slightest power cuts. Such interruptions could, on the one hand, disrupt the continuity of the footage being recorded, and on the other, quickly lead to damage to the filming equipment, which would then be unable to record anything further. And then we’ll have neither the film nor the budget for new equipment, nor a new contractor. In other words, a black hole.

A film crew working with an electrical and building services company

We operate on the principle that if a client decides to work with us, we will always rise to the challenge, regardless of the project entrusted to us; and, thanks to our many years of experience, this also means that we do not allow mistakes to occur. We used to make plenty of them, and they still happen from time to time, but we have learnt to anticipate and safeguard against most unusual circumstances and unforeseen incidents. When, a few years ago, we expanded our activities to include time-lapse filming of long-term construction projects, we brought in construction specialists and electricians to work with us right from the start. This is how a one-of-a-kind team was formed, comprising: a camera operator with a licence for high-altitude drone flights, a CCTV installer and technician, a qualified electrician, an excavator operator, a builder with 30 years’ experience, and a logistics specialist who is a regular at Poland’s largest construction projects. All are equipped with the appropriate gear, clothing and documentation authorising them to enter and carry out work on any construction site.

We can guarantee you the best solution for creating a film documenting the construction of your project, all in the spirit of sustainable development. To find out more, please give us a call – but first, have a look at this short video showcasing our special operations team at the construction site in Sulechów.

A few days ago, we finished filming a series of instructional videos for one of our regular clients in the installation sector. We really enjoy productions like this, where the strength lies in their simplicity and the message is clear and easy to take in. For businesses, this is also an attractive format, not least for budgetary reasons – instructional videos are one of the most cost-effective options when it comes to corporate video production. This is one of the reasons why we’ve decided to tell you a bit more about them, to encourage you to produce them and use them to enhance your own offering.

Everyone can see it, but not everyone understands it

Have you ever read the instructions for a piece of equipment and understood (almost) nothing? Exactly… We have a theory that some manufacturers deliberately make the instructions so confusing so that repair technicians have their work cut out for them ;). Even if we read the manual thoroughly and fully understand it, it can still happen that some steps have been omitted, or that something is explained but there’s no illustration to go with it, making it easy to get confused because the description is too brief.

Of course, simple instructions are enough to explain how to switch on an iron or start a washing machine, however, problems can arise when we move into slightly more specialised areas, where the operator of a cutting machine or forklift truck must strictly follow certain guidelines to prevent accidents. And here, a paper manual may not be enough: a) because it is impossible to demonstrate how the machine operates in action, b) because the employee may not understand the content of the manual.

In this respect, video beats the written word hands down. If we ask an employee whether they have understood the instructions they have read, they may give an evasive answer. However, if we ask them whether they saw the actor in the video pressing the power button, and they reply ‘no’ or ‘I don’t know’, it’s clear that our employee has a problem – either with their eyesight or their wits. And if they answer in the affirmative, we can rest assured that we have trained our staff properly, because even if they haven’t understood something, the video clearly shows them what to do and how to do it.

Showcase your features and boost sales

Instructional videos are also a great way to boost sales of the products on offer. Before we decide to buy a product, we want to know its pros and cons – and, ideally, see exactly how it works. Whether we’re saving up for a coffee machine, a pram, a gas cooker or a washer-dryer, there’s a whole host of appliances that catch our eye whilst we’re out on casual trips to shopping centres or browsing online shops.

We find loud advertising slogans and far-fetched promotions irritating, yet we’ll watch with interest a video that demonstrates the features or how to use, say, an electric scooter. Watching such a video will probably take us no more than 2 minutes, and it will provide answers to most of the questions we have. This will subconsciously bring us closer to buying the product on show, because once we’ve seen how it works, it’s almost as if we’ve already used it – in other words, almost as if it were already ours ;). If the competition doesn’t have such a video, it automatically loses credibility and leaves the consumer with a simple choice. They buy the product they’ve just learnt about in a short, unobtrusive instructional video.

If your range includes devices and products that are worth – or even essential – to familiarise yourself with before use, we encourage you to include the production of instructional videos in your budget for promotion or sales support. Get in touch with us, and we’ll create an instructional video for you that will enable you to reach hundreds of thousands of viewers, strengthen your company’s image and significantly boost profits from the sale of your products.