A few days ago we finished shooting a series of instructional videos for our regular client in the installation industry. We are very fond of such productions, where the strength is in simplicity, and the message is clear and pleasant to read. For companies, this is also an attractive form, if only for budgetary reasons - instructional videos are among the cheapest options when it comes to video production for companies. This is one of the reasons why we decided to tell you a little more about them, to encourage you to produce them and enrich your own offer with them.
Everyone sees, not everyone understands
Did you happen to read the instructions for some device and (almost) understand nothing of it? Well, that's right... We have a theory for this, that some manufacturers deliberately make the description of the use of the product so confusing that service technicians have their hands full ;). Even if you read the text of the instructions with full understanding, it may happen that some steps have been omitted from it, or there is something explained, but there is no drawing for it, and it is easy to get confused because the description is too cursory.
Of course, a simple manual is enough to explain how to turn on an iron or start a washing machine, but problems can start when we enter a slightly more specialized area, where the operator of a cutting machine or a forklift should carefully follow certain instructions to avoid an accident. And here the paper manual may not be enough: a) due to the inability to show the process of the machine in motion, b) due to the worker's failure to understand the content of the instructions.
Here the video beats every letter to the punch. If we ask an employee whether he understood the instructions he read - there may be an evasive answer. However, if we ask him if he saw the actor in the video turn on the power button, if the answer is "no" or "I don't know," we have a clear situation that our employee has either something with his eyes or his head. And if he answers in the affirmative, we have a clear conscience that we have properly trained our staff, because even if they didn't understand something, they can clearly see in the video what to do and how to do it.
Show features and boost sales
Instructional videos are also a great resource for increasing sales of the products offered. Before we decide to buy a product, we would like to know its advantages and disadvantages, and preferably see exactly how it works. Whether we are collecting for a coffee maker, a baby carriage, a gas stove or a washer-dryer. There are a whole lot of appliances that tempt us during casual trips to shopping malls or searching stores online.
While we are annoyed by screaming advertising slogans and stilted promotions, we will be curious to watch a video that introduces the functions or operation of, for example, an electric scooter. It will probably take us no more than 2 minutes to watch such a video, and it will make us know the answer to most of the questions that interest us. This will subconsciously bring us closer to buying the presented equipment, because since we have already seen how it works, it's almost as if we have already used it, that is, almost as if it is already ours ;). If the competition does not have such a video, it automatically loses credibility and gives the consumer a simple choice. He buys the product he just learned about in a short, unobtrusive instructional video.
If you have devices and products in your offer, with the operation of which it is worth, or even necessary, to get acquainted before using them, we encourage you to include in your budget for promotion or sales support, the production of instructional videos. Get back to us and we will create an instructional video for you, which will allow you to reach hundreds of thousands of recipients, strengthen your company's image and significantly increase profits from the sale of your products.
