In the business world, tenders are often considered a proven way to select suppliers and partners. Despite their popularity, it is worth considering whether they are an effective method in the context of video production. Let's take a critical look at the process to understand its drawbacks and limitations.
First of all, anyone who has ever dealt with tenders knows how time-consuming they are. Collecting bids, analyzing proposals, and then making decisions - each of these stages requires a significant commitment of resources that could be used more productively.
It is often the case that tenders for video production focus on price rather than quality and creativity. This leads to a situation where the company offering the lowest price and not necessarily the best competence and experience wins. And yet it is creativity and technical skills that are crucial to the success of any video project.
Another aspect is the lack of flexibility and personalization. Tenders are rigid and predetermine what they expect from the supplier. In practice, every video project is different and requires a customized approach that takes into account the specifics of the client, the target audience and the product itself.
Finally, tendering can lead to reduced innovation. Suppliers, focusing on meeting formal requirements, may neglect the elements that make video unique and memorable. The result can be a production that short-circuits the requirements but fails to add value to the brand.
In conclusion, tenders, despite their ubiquity, have their limitations, especially in the context of video production. Therefore, it is worth considering alternative methods of selecting partners, such as direct cooperation, which offers greater flexibility, personalization and the opportunity to use the full creative potential. A well-considered decision in this regard can be crucial to achieving marketing success and strengthening the brand's position in the market.
If the tender has to take place because the commissioning company has such procedures (the bases make sense in the creative industry) or the money is public, it is worth first taking care of the script that will be sent out along with the tender request. The cost of preparing a script is usually 1200 PLN net so it is a low enough amount that it should not be subject to the process of tenders and bid competitions. If you want to conduct a tender for video production without a script you can be sure of one thing - you will get a large number of offers with different prices often extreme and you will not know on what basis to choose a supplier. The script is a map for the film crew and clearly defines what will happen in the video, so if you want to professionally conduct a tender for video production for your company, first order the preparation of a script that the cost of implementation will not exceed your budget (determine the budget in advance) and then such a script send to production companies. We guarantee that you will not get a lot of emails and phone calls with the same questions from bidders!
