Author: Emanuel Jakszewski

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Video Trends in 2024

Trendy Video 2024

The year 2024 is bringing unprecedented changes to the video industry, shaping both the way we create and consume visual content. In this comprehensive post, we'll take a look at the latest trends in video production, discuss the impact of social media on content distribution, and consider the question of pricing these cutting-edge experiences.

1 Interactivity and Content Personalization The year 2024 is the era of interactive video content. Viewers want not only to watch, but also to influence the plot and the course of the story. Solutions such as choosing narrative paths are becoming standard, not only in entertainment, but also in education and marketing. Personalization of content, where AI matches video to user preferences, opens up new opportunities for creators and marketers.

2 Virtual and Augmented Reality VR and AR have already made their mark in the video industry. They allow the creation of deeply immersive experiences, from virtual bedside tours to concerts to educational programs. This technology is transforming the way we experience stories and information.

3 Ultra-high Resolution: 8K and beyond 8K technology has become the standard, providing incredible image quality. This ultra-high resolution is especially important in home and public theaters, as well as in the advertising industry, where image quality is crucial.

4 Artificial Intelligence in Video Production AI is revolutionizing the video industry, from automating editing to generating advanced special effects. It enables faster and more efficient production, lowering costs and opening up new creative possibilities.

5 Sustainable Video Production In the face of climate challenges, the video industry is taking a green approach. Using green technologies and reducing the carbon footprint during production is not only a social responsibility, but also increasingly a market requirement.

6 Social Media as Distribution Platforms Social media has become a key distribution channel for video content. Platforms such as TikTok, YouTube, and Instagram offer not only broad reach, but also specialized tools for creating and promoting content. The algorithms of these platforms skillfully tailor content to users' interests, which increases reach and effectiveness.

7 Pricing Modern Video Production Determining the price for video production in 2024 is a complicated issue. The cost depends on many factors, such as the technology used, the complexity of the production, and the extent of distribution. For example, producing a standard video in 8K will be more expensive than producing in 4K, just as the use of VR and AR significantly increases costs. However, on the other hand, automatic

The year 2024 undoubtedly marks a new era in the video industry, characterized by rapid development and adaptation to rapidly changing technologies and audience preferences. Key trends, such as the development of interactive content, the use of VR and AR technologies, the introduction of ultra-high-definition 8K standards, the use of artificial intelligence in production and a balanced approach to filmmaking, are shaping the future of visual narratives.

Social media plays a key role in the distribution and promotion of video content, enabling creators to reach a wide and engaged audience. In contrast, the question of how to price video production in 2024 remains complex and dependent on a number of factors, including the technologies used, the scope of the project and production costs.

In the face of these changes, the video industry faces unique opportunities and challenges, requiring creativity, innovation and adaptation to the ever-evolving digital marketplace. For consumers, this is a time of exciting and diverse visual experiences, offering more engaging and personalized content than ever before.

This is an exciting time for both video content creators and consumers. We are witnessing the boundaries between reality and fiction becoming increasingly fluid, and visual storytelling becoming more immersive and interactive. The future of the video industry promises to be extremely promising, and we can only look forward to what the next year will bring in this rapidly growing field.

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Video Production Tenders - Are They Really Worth Our Time and Energy?

tenders_lottery_in_the_video_industry

In the business world, tenders are often considered a proven way to select suppliers and partners. Despite their popularity, it is worth considering whether they are an effective method in the context of video production. Let's take a critical look at the process to understand its drawbacks and limitations.

First of all, anyone who has ever dealt with tenders knows how time-consuming they are. Collecting bids, analyzing proposals, and then making decisions - each of these stages requires a significant commitment of resources that could be used more productively.

It is often the case that tenders for video production focus on price rather than quality and creativity. This leads to a situation where the company offering the lowest price and not necessarily the best competence and experience wins. And yet it is creativity and technical skills that are crucial to the success of any video project.

Another aspect is the lack of flexibility and personalization. Tenders are rigid and predetermine what they expect from the supplier. In practice, every video project is different and requires a customized approach that takes into account the specifics of the client, the target audience and the product itself.

Finally, tendering can lead to reduced innovation. Suppliers, focusing on meeting formal requirements, may neglect the elements that make video unique and memorable. The result can be a production that short-circuits the requirements but fails to add value to the brand.

In conclusion, tenders, despite their ubiquity, have their limitations, especially in the context of video production. Therefore, it is worth considering alternative methods of selecting partners, such as direct cooperation, which offers greater flexibility, personalization and the opportunity to use the full creative potential. A well-considered decision in this regard can be crucial to achieving marketing success and strengthening the brand's position in the market.
If the tender has to take place because the commissioning company has such procedures (the bases make sense in the creative industry) or the money is public, it is worth first taking care of the script that will be sent out along with the tender request. The cost of preparing a script is usually 1200 PLN net so it is a low enough amount that it should not be subject to the process of tenders and bid competitions. If you want to conduct a tender for video production without a script you can be sure of one thing - you will get a large number of offers with different prices often extreme and you will not know on what basis to choose a supplier. The script is a map for the film crew and clearly defines what will happen in the video, so if you want to professionally conduct a tender for video production for your company, first order the preparation of a script that the cost of implementation will not exceed your budget (determine the budget in advance) and then such a script send to production companies. We guarantee that you will not get a lot of emails and phone calls with the same questions from bidders!

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Videos on Tik Tok

In an era of growing social media popularity, the impact that TikTok is having on today's marketing landscape cannot be underestimated. What began as an app for young people looking to share short music clips has quickly evolved into a global platform on which brands from a variety of industries are heavily advertising.

Understanding the TikTok Phenomenon

  1. Huge User Base: TikTok already has more than one billion users worldwide, making it not only attractive to the younger generation, but also to entrepreneurs who want to reach a wide audience.
  2. Authenticity and Creativity: TikTok's unique format and aesthetics encourage original and authentic content. This gives companies a chance to make a more personal connection with their audiences.
  3. Interactivity: TikTok is not just a video viewing platform. Known for its high level of engagement, it allows users to interact by commenting, sharing and creating their own responses to popular content.

Why Choose Our Business Video Recording Service for TikTok?

  • Experienced Team: Our team is made up of specialists in filming, editing, and marketing who understand the specifics and requirements of the TikTok platform.
  • Personalized Strategies: Every client and industry is different. Therefore, the approach to creating content for your company will be personalized to best meet your needs and expectations.
  • Current Trend Monitoring: TikTok is a dynamic platform where trends change from day to day. Thanks to our commitment to constantly monitor the news on the platform, your content will always be up-to-date and in line with what's on top.

Today's market requires companies to be flexible and ready to adapt in the face of new challenges. TikTok has become an indispensable part of the marketing strategy of many companies. If you want to discover the full potential of this platform and turn it into an effective tool for promoting your brand, we invite you to cooperate with us.

We provide professionalism, quality and innovative approach at every stage of our cooperation. We look forward to meeting you!

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Your film agency

agency_film_agency_video_VIDEOSPACE

Today we will introduce you to the world of a film agency that specializes in the production of commercials. Have you ever wondered how your favorite TV commercial is made? Who are the people who turn creative ideas into captivating short films that capture your attention? Well, we are here to let the veil of mystery fall!

A film agency is a team of professionals - directors, writers, camera operators, production designers, editors, special effects artists and many other specialists - who work together to create films. These agencies work in a variety of fields, including feature films, documentaries, animated films, as well as commercial film production.

The film agency, which specializes in the production of promotional films, focuses on creating high-quality, effective promotional videos for various companies and brands. It sits at the intersection of the film and marketing worlds, where narrative meets persuasion and art meets business.

When a brand decides to create a film advertisement, a film agency works with it from start to finish. The process begins with understanding the client's needs and defining the goals of the campaign. Then, the film agency's creative team begins brainstorming and creating concepts for the commercial spot.

Once the concept is approved, we move to the pre-production stage, where the team works on technical details such as the script, cast, locations, costumes and props. Then, in the production stage, the film is actually shot. And finally, in the post-production stage, the film is edited, special effects, sound, music and everything needed to make the film look and sound exactly as planned are added.

In today's competitive market, films for companies such as sponsorship billboards must not only be aesthetically appealing, but also effective in terms of communication. That's why film agencies specializing in the production of advertising films are always looking for new and innovative ways to capture the attention of viewers and deliver the right message.

These professional, creative teams are behind some of the most memorable and effective ads you've ever seen. The next time you see an ad that moves you, inspires you or even makes you laugh, remember the tremendous amount of work and creativity that went into its creation by such an agency.

Definitely, there are many benefits associated with a company's use of a professional video agency. Although digital technology is causing more and more companies to choose to create their own videos, hiring professionals can bring invaluable benefits. Here are some of them:

  1. Professionalism and experience: Film agencies employ teams of skilled professionals in various fields, such as directing, screenwriting, editing, special effects and others. These individuals will bring professionalism and experience to your project that is not readily available to most companies.

  2. High quality productions: When you use a film agency, you have access to the latest technology and equipment, which translates into productions of the highest quality. These agencies invest in state-of-the-art equipment to deliver the highest quality video and audio to their clients.

  3. Stunning creativity: Film agencies make their living through creativity. They have experience in transforming raw ideas into effective, captivating films. They bring unique ideas and innovative approaches to every project.

  4. Communicating the message effectively: Film agencies are experts at creating stories that move and engage audiences. They have the ability to transform raw data and information into compelling, emotional videos that effectively convey your brand message.

  5. Saving time: creating a film is a time-consuming process. Hiring a film agency allows a company to focus on its core business while the agency handles all aspects of film production.

  6. Cost savings: While the initial costs associated with hiring a film agency may seem high, they often turn out to be less expensive in the long run. Film production is a complex process that requires many different skills, and the costs associated with hiring different professionals, purchasing equipment and software, and learning how to use these resources effectively can add up quickly.

In conclusion, using a professional film agency can bring many benefits to a company. It provides professionalism, creativity, production quality and efficiency that are difficult to achieve internally. Yes, you can optimize costs and instead of using an external agency hire full-time employees, but creativity has never been and will never be on staff. Creativity can't be taught it just has to be had in you just like business empathy.
See you on the set!

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Invest in Vision and Become a Cannes Star!

Cannes corporate film festival logotype_ VIDEOSPACE

Have you ever dreamed of being part of the prestigious Cannes Film Festival? Can you imagine your brand being presented at this elite event, alongside acclaimed filmmakers from around the world? If so, we have a unique offer for you.

We understand that every client is different and their needs are unique. That's why we create promotional videos that not only fit your requirements, but also go above and beyond. We know how important it is for your brand to appeal to the hearts and minds of your customers. And it is with this in mind that we offer you more than just a production service.

We are excited to announce that if you commission us to produce a commercial film with a budget of more than PLN 100,000, we will submit your film to the Cannes Corporate Film and TV Competition. This is not just an opportunity to create an outstanding commercial - it's a chance to gain international recognition and prestige.

Cannes is not just a film festival, it is a global platform that brings together the best filmmakers from around the world. Over the years it has had a significant impact on the film and advertising industry, and the awards won at Cannes are a symbol of excellence and innovation.

Our team of talented creatives and experienced professionals is ready to help your brand become famous on the international stage. Throughout the entire production process, from creation to production to post-production, we take care of every detail to create a film that not only meets your expectations, but also surprises the jury at Cannes.

Remember, your video is not just an advertisement, it's your vision. It's your voice. And we are here to help you elevate it. Invest in us and we'll invest in you.

Come and join us on this extraordinary journey. Your success is our success. Together we can achieve something great. Together we can make you a Cannes star!

Give us a chance to highlight your uniqueness on the international stage. Contact us today to learn more about how we can transform your brand into a work of art that deserves international recognition.

Don't wait for an opportunity to become famous. Become the creator of your success now. Invest in your brand, invest in your vision and experience how great things can happen when you combine your passion with our experience.

Let your brand make its mark on the international market with the power that only a prestigious event like Cannes can give. We will create a film for you that will exceed your expectations and leave a lasting mark in the minds of audiences around the world.

We look forward to starting this extraordinary journey with you. Your video. Your brand. Your Cannes.

Are you interested? Contact us to learn more about this exciting offer. We are waiting for you with open arms, ready to help you realize your dreams and business goals. This is just the beginning of your extraordinary journey to the top of the world of film and advertising. This is your Cannes. Let's get started!

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Booming AI in the Video Post-Production Process: A Pioneering Step in Poland and Europe

The use of artificial intelligence (AI) in advertising videos for companies VIDEOSPACE

It is an honor to announce that we are at the forefront of technological evolution in the multimedia sector. We were the first in Poland and Europe to implement AI into the post-production process of professional video for companies. This is an important achievement that undoubtedly marks a new era in video production.

At the outset, it is worth noting that post-production is a key stage in film production. This is where the final product is created - shaping its quality, style and atmosphere. Thanks to the use of artificial intelligence, this process is not only more efficient, but also provides unprecedented creative opportunities.

Our work with AI is based on Machine Learning, a powerful tool that allows machines to learn how to understand and manipulate the images and sounds in a movie. The end results are getting better every day, all thanks to the constant learning of algorithms that analyze hundreds of thousands of minutes of video, learning what makes images, sound and even special effects look most effective.

Implementing AI for business film post-production is not just a technical issue, however. It is also an investment in the future. Artificial intelligence is not a trend, it is the future. Through its application, it is possible not only to make the post-production process more efficient, but also to create new and innovative solutions that will transform the way we make and receive films.

Understanding the power of this industry, we want to share our experience and knowledge. That's why we invite you to see how we did it yesterday, join us today, and together tomorrow we will create an epic effect in the new world of digital marketing.

We are creating not only movies, but also the future, influencing the shape of modern business communications. In the era of digitization and the growing importance of digital media, AI allows us to create tools that better meet the needs of business and consumers. Thanks to AI, business video becomes not only more attractive, but also more effective.

We mustn't forget that the technology is still in its early stages of development.
Like many other innovations, AI is now at the stage of discovering its full potential, especially in the field of film post-production. Therefore, we are excited to research and work on developing new methods and tools to revolutionize the entire post-production process.

We are convinced that AI-enabled video post-production is the way to go. We are proud to have been at the forefront of this innovation in Poland and Europe, but our journey is just beginning. We look forward to the prospect of continuing to hone our skills, explore this revolutionary technology and share our findings with the rest of the world.

Together with you, we want to continue this journey, exploring the infinite possibilities of AI in film post-production. We invite you to co-create this future with us. Join us today, and together we will create epic results in the new world of digital marketing!

This is not only a technological breakthrough, but also a social breakthrough. We believe that by working together and being open to innovation, we can help change the landscape of digital communications and marketing. For this moment, we are on the front lines of this revolution. And tomorrow? Well, we can't wait to see what the future brings.

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AI: A Revolution in the Film Industry.

AI in the video industry

With the development of technology, artificial intelligence (AI) is playing an increasingly important role in various sectors. In the film industry, AI is changing the way films are created, produced, distributed and received. In this article, we outline the key aspects that are changing the nature of the film industry and analyze the potential implications of introducing AI in the sector.

Artificial intelligence has become an indispensable part of modern life. It influences almost all fields, from medicine to autonomous cars. The film industry is also not indifferent to the development of this modern technology. Artificial intelligence is gaining increasing importance in the creation, production, distribution and reception of films, bringing a number of significant changes to the industry.

Film creation and production

Artificial intelligence is already being applied at the film creation stage. AI systems are being used to generate scripts, analyze film concepts and predict commercial success. An example of this is the script for the film "Sunspring," which was created by an AI-based algorithm.

Data distribution and analysis

 

In film production, AI can be used to create realistic animations and special effects. Techniques such as deep learning or generative adversarial networks (GANs) allow for effects impossible with traditional methods. In addition, AI can facilitate work in post-production by automating color correction or sound.

Data distribution and analysis

Thanks to AI, movie distribution platforms are able to analyze data on user behavior, allowing them to better tailor content to audience preferences. Thus, viewer satisfaction is increased, and platforms can focus on promoting relevant videos.

Data analysis is also being used to make movie recommendations for users. By using AI, streaming services such as Netflix and Hulu can provide better and better suggestions, tailored to each user's taste.

Audience reception of films

AI is also affecting the way viewers perceive movies. Technologies such as emotion recognition and facial expression analysis can be used to better understand audience reactions to particular scenes. The information obtained in this way can then be used by filmmakers to improve scripts, editing or music selection.

Ethical and social consequences

With the advancement of AI in the film industry, there are also questions about the ethical and social implications. Many are concerned that the automation of work may lead to the replacement of humans by machines, especially for positions related to post-production or film distribution. At the same time, there is the issue of intellectual property and liability for AI-generated creations.

The future of AI in the film industry

AI in the film industry is still developing and has the potential to introduce even more advanced solutions. We can expect to see AI increasingly involved in the filmmaking process, from the concept itself to the final visual and sound effects. In the future, we may also see an increase in the number of productions created solely by AI, which could open up new opportunities for the industry and change perceptions of the art of filmmaking.

Artificial intelligence is bringing a number of significant changes to the film industry, affecting the creation, production, distribution and reception of films. This revolution is opening up new perspectives for filmmakers and audiences, but at the same time poses challenges related to ethics, responsibility and changes in the labor market. One thing is certain: AI will increasingly influence the future of the film industry, shaping it anew.

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Get a competitive edge with VIDEOSPACE annual packages

Video marketing film packages VIDEOSPACE

Bet on video marketing with VIDEOSPACE's offerings. We offer annual packages to help your brand succeed. Why should you bet on video marketing? Check out our offer.

Today's viewer of marketing content is a busy and busy person who is looking for effective and fast ways to get information about products or services. The amount of content available on the Internet is enormous, so more and more people are choosing video content over text. This makes it possible to learn relevant information in a short period of time in a more accessible and understandable way. For this reason, brands, regardless of industry, have a unique opportunity to reach their customers in a more effective and concise way.

Why bet on video marketing?

Video marketing is one of the most effective methods of promoting products and services today. Why is it worth betting on it? Here are some arguments.

First of all, video is a form that is very attractive to the audience. According to research, video content generates 1200% more shares than text posts and photos. Video stands out from the crowd and allows you to reach more potential customers.

Second, video attracts attention and evokes emotions. As a result, the viewer is more likely to remember the message than with other forms of advertising. Customers who watch an interesting and engaging video will be much more likely to make a purchase decision.

Third, video marketing is a very versatile form. It can be used for many purposes - to present products, to show how services work, to create educational content or to show a company from behind the scenes. Thus, video marketing can be tailored to different customer needs and expectations.

Fourth, video marketing is a very flexible method. It can be used in a variety of channels and formats - on a website, on social media or in a TV commercial. Thus, video marketing can be tailored to a company's individual needs and budget.

Why does video marketing pay off?

First of all, video generates more clicks and views, which directly translates into more traffic to a website or store. The greater the number of people interested in an offer, the greater the chance to increase sales.

Video marketing offers the possibility of precise targeting, i.e. targeting content to selected audiences. Thanks to this, advertising reaches only those interested in a particular topic or products, which increases the effectiveness of the campaign.

Video marketing can be used in a variety of channels and formats, allowing it to be tailored to different budgets and company needs. It can be used whether in online advertising, social media or on a website.

With precise targeting and a variety of channels, video marketing can be tailored to a company's individual needs and budget, resulting in effective campaigns and increased sales.

Annual packages
at VIDEOSPACE

At VIDEOSPACE, we aim to support companies in their long-term video marketing efforts by providing full-service video production.

Depending on demand, we make productions based on a detailed scenario, which we price individually each time, or offer attractive packages for basic video productions for companies.

What package can you choose for your business?

We have prepared 4 ready-made, composed packages for you: BASIC, SMART, ACTIVE, PROFESSIONAL. 

If you want to stand out from the competition, we also give you the opportunity to compose a customized package. Such an option allows you to effectively tailor video content to the needs and requirements of your business. 

Write to us to learn more: https://videospace.agency/kontakt/

What are the benefits of purchasing an annual package from VIDEOSPACE?

Using annual packages at VIDEOSPACE brings many benefits to companies. Here are the most important ones:

  1. Dedicated video supervisor - this way the company is assured that video production is in the hands of professionals who will fully dedicate themselves to the project. 
  2. Reduce video production costs - using annual packages, a company can save more than 30% of video production expenses. This makes the annual package an attractive offer for companies that want to increase the effectiveness of their campaign at a reasonable cost.
  3. Saving time - by ordering an annual package, a company receives a comprehensive service, which saves a lot of time and increases productivity. Instead of dealing with the organization of video production, the company can focus on other aspects of the business.
  4. Long-term video content - using annual packages allows you to create a long-term marketing strategy based on video content. Thus, the company can build its brand and increase recognition among customers.

In conclusion, using VIDEOSPACE's annual packages is an excellent investment for companies that want to increase the effectiveness of their campaigns, while reducing costs and saving time. A long-term strategy based on video content, will help increase interest in your products or services. 

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Video sustain, or how we produce construction videos (Timelapse) in the age of energy crisis

Construction video | Timelapse of construction

We have been operating in the film production market in Poland since 2014. We started modestly, but from the very beginning we have grown at the speed of a space rocket flight. Today, having a great view of both the field of video marketing in Poland and the changing needs and requirements of entrepreneurs in this area, we have become specialists in providing top quality video content for small, medium and large international companies. We create images in our imagination all the time, but we are not detached from reality. On the contrary, we very closely follow and analyze the world's changing trends, conditions and crises... For a simple reason - we want to offer our clients tailor-made videos that meet the needs of the market, and we ourselves want to be prepared for possible changes and turbulence. What we have noticed recently is a very strong turn towards introducing CSR and sustainability solutions. This is an activity that we particularly support. That's why we are one of the few (and perhaps the only one in Poland) to have prepared a self-sustainable video recording system and give our clients the option of combining filmmaking with renewable energy sources. Yes, we know our way around that as well!

Solar and wind powered cameras

What is it all about? In a nutshell, we are able to erect in one day in a designated place a standalone photovoltaic installation placed on a sufficiently high pole with top-notch video equipment, powered by this installation, resistant to weather conditions and, in addition, recording video in 4K resolution. This is a solution we have introduced for companies undertaking any kind of construction project, or those requiring continuous footage recording over a long period of time. It is completely self-sufficient, reliable and not even a blackout is intimidating.

Why exactly such a solution? Let's take such an example. We have to make a video of the construction of a logistics center, which will be built for several months or more. Recording the video over such a long period of time, using conventional methods based on powering the camera with electricity, may end in failure, in the event of even minimal interruptions in the supply of electricity. Such interruptions, can, on the one hand, disrupt the continuity of the recorded material, and on the other, quickly lead to damage to the film equipment, which will no longer record anything. And then we will have neither the film, nor the budget for new equipment, or a new contractor. That is, a black hole.

Film crew with electrical and construction service

We assume that if a client decides to cooperate with us, regardless of the project entrusted to us, we always rise to the occasion, which in our case, due to years of experience, also means not allowing mistakes. We made a lot of them before, and they still happen, but we have learned to anticipate and safeguard ourselves, for most strange coincidences and unforeseen accidents. When we expanded our activities a few years ago to include the realization of timelapses of long-term construction projects, we enlisted construction specialists and electricians from the beginning. That's how a one-of-a-kind team was formed, consisting of a camera operator with a license for high-performance drone flight, a monitoring installer and serviceman, a qualified electrician, an excavator operator, a construction worker with 30 years of experience, and a logistics solutions specialist and regular visitor to Poland's largest construction projects. All equipped with the appropriate equipment, clothing and documents authorizing them to enter and work on any construction site. 

We can guarantee you the best solution for creating a video of the construction of your project, and in the spirit of sustainability. To find out the details, it's best to give us a call, and before that, watch a short video showing our special task team on the construction site in Sulechow. 

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When a paper instruction is not enough

video_instructional_screen

A few days ago we finished shooting a series of instructional videos for our regular client in the installation industry. We are very fond of such productions, where the strength is in simplicity, and the message is clear and pleasant to read. For companies, this is also an attractive form, if only for budgetary reasons - instructional videos are among the cheapest options when it comes to video production for companies. This is one of the reasons why we decided to tell you a little more about them, to encourage you to produce them and enrich your own offer with them.

Everyone sees, not everyone understands

Did you happen to read the instructions for some device and (almost) understand nothing of it? Well, that's right... We have a theory for this, that some manufacturers deliberately make the description of the use of the product so confusing that service technicians have their hands full ;). Even if you read the text of the instructions with full understanding, it may happen that some steps have been omitted from it, or there is something explained, but there is no drawing for it, and it is easy to get confused because the description is too cursory. 

Of course, a simple manual is enough to explain how to turn on an iron or start a washing machine, but problems can start when we enter a slightly more specialized area, where the operator of a cutting machine or a forklift should carefully follow certain instructions to avoid an accident. And here the paper manual may not be enough: a) due to the inability to show the process of the machine in motion, b) due to the worker's failure to understand the content of the instructions. 

Here the video beats every letter to the punch. If we ask an employee whether he understood the instructions he read - there may be an evasive answer. However, if we ask him if he saw the actor in the video turn on the power button, if the answer is "no" or "I don't know," we have a clear situation that our employee has either something with his eyes or his head. And if he answers in the affirmative, we have a clear conscience that we have properly trained our staff, because even if they didn't understand something, they can clearly see in the video what to do and how to do it. 

Show features and boost sales

Instructional videos are also a great resource for increasing sales of the products offered. Before we decide to buy a product, we would like to know its advantages and disadvantages, and preferably see exactly how it works. Whether we are collecting for a coffee maker, a baby carriage, a gas stove or a washer-dryer. There are a whole lot of appliances that tempt us during casual trips to shopping malls or searching stores online. 

While we are annoyed by screaming advertising slogans and stilted promotions, we will be curious to watch a video that introduces the functions or operation of, for example, an electric scooter. It will probably take us no more than 2 minutes to watch such a video, and it will make us know the answer to most of the questions that interest us. This will subconsciously bring us closer to buying the presented equipment, because since we have already seen how it works, it's almost as if we have already used it, that is, almost as if it is already ours ;). If the competition does not have such a video, it automatically loses credibility and gives the consumer a simple choice. He buys the product he just learned about in a short, unobtrusive instructional video.

If you have devices and products in your offer, with the operation of which it is worth, or even necessary, to get acquainted before using them, we encourage you to include in your budget for promotion or sales support, the production of instructional videos. Get back to us and we will create an instructional video for you, which will allow you to reach hundreds of thousands of recipients, strengthen your company's image and significantly increase profits from the sale of your products.

Examples of graphic and sketch storyboards