We are delighted to share with you news that has reached us straight from the French Riviera. Our project "Laudberg XS1 – Commercial" has been awarded Official Selection status at the prestigious AI Film Awards Cannes 2026 festival !
For us, this is more than just an award. It is confirmation that the line between technology and pure creativity is blurring before our eyes, and we are at the very center of this revolution.
About the Laudberg XS1 project
When creating the campaign for Laudberg XS1, we set ourselves an ambitious goal: to use the potential of generative artificial intelligence not as a "shortcut," but as a tool to create a world that was previously unattainable with traditional production methods. The production was created in mid-2025.
In the process, we used advanced video and audio models to achieve:
A unique visual aesthetic that reflects the character of the brand.
Precise storytelling, tailored to the rapidly changing AI market.
Innovative sound design, created in complete synergy with the image.
Why Cannes?
The AI Film Awards Festival in Cannes is one of the most important places on the world map for creators using AI. It is here that industry pioneers meet to set new standards for storytelling. Being among the selected projects is a great honor for us and motivation for further experimentation.
What next?
The official selection is just the beginning! Ahead of us lies the competition show and the wait for the jury's final verdict. Regardless of the final result, we already feel like winners—the opportunity to present Polish creative thinking on such an important stage is a success for the entire team.
Thank you to everyone who supported us in this project. Follow us on social media—we will be posting regular updates on our preparations for the festival!
