It is with great delight that we share with you this news, which has reached us straight from the Côte d’Azur. Our project, ‘Laudberg XS1 – Commercial’, has been selected for the Official Selection at the prestigious AI Film Awards Cannes 2026!
For us, this is more than just an accolade. It is confirmation that the line between technology and pure creativity is blurring before our very eyes, and that we are right at the heart of this revolution.
About the Laudberg XS1 project
When creating the campaign for the Laudberg XS1, we set ourselves an ambitious goal: to harness the potential of generative artificial intelligence not as a ‘shortcut’, but as a tool to create a world that was previously unattainable using traditional production methods. The production was created in mid-2025.
In the process, we used advanced video and audio models to achieve:
A unique visual aesthetic that captures the essence of the brand.
A precise narrative, tailored to the rapidly evolving AI market.
Innovative sound design, created in perfect harmony with the visuals.
Why Cannes?
The AI Film Awards Festival in Cannes is one of the most important events on the global calendar for creators using AI. It is here that industry pioneers come together to set new standards in storytelling. Being among the selected projects is a huge honour for us and a source of motivation for further experimentation.
What next?
The official selection is just the beginning! We still have the competition screening ahead of us, followed by the wait for the jury’s final verdicts. Whatever the final outcome, we already feel like winners – the opportunity to showcase Polish creativity on such an important stage is a success for the whole team.
Thank you to everyone who has supported us with this project. Follow us on social media – we’ll be posting regular updates on our preparations for the festival!
