Policy · last updated 11 November 2026

Our AI Act policy

How VIDEOSPACE labels AI-generated and AI-modified content, protects people’s likeness and voice, and handles client material — in line with the EU Artificial Intelligence Act.

1. Legal basis and our role

The EU Artificial Intelligence Act — Regulation (EU) 2024/1689 — requires in Article 50 that AI-generated or AI-manipulated images, video and audio are clearly disclosed. VIDEOSPACE has two roles: we produce films with AI for our clients, and we build VIDEOSPACE Studio, a video editor with built-in AI generation. This policy covers both.

2. How we label AI content

• Visible label. Films that contain AI-generated or AI-modified content carry an on-screen label — “Generated with AI” or “Modified with AI” — or a client-approved wording. Position, size and duration are agreed per project and channel.
• Content Credentials (C2PA). Exported files carry signed C2PA metadata describing how the content was made and which parts involved AI.
• Invisible watermark. AI material generated through VIDEOSPACE Studio’s servers also carries an invisible watermark that survives common re-encoding.

Ready for the US market too. Our labelling — C2PA, the watermark and the public file checker — meets the technical requirements of California’s AI Transparency Act (SB 942).

3. When we label

• Shots, images, voices or music fully generated with AI.
• Hybrid scenes where AI changes what real footage shows (for example people, objects, places or events).
• AI voice-over, AI dubbing and lip-sync.
• Routine technical edits that do not change the meaning of the content — colour correction, noise reduction, upscaling — are not labelled as AI-generated.

4. Likeness and voice of real people

When we film live actors or real people, we work only with their written consent, which covers the use of their image and voice, including any AI-based processing. We do not create deepfakes of public figures or of any real person without their consent. Synthetic characters created entirely with AI do not depict real people.

5. Client material and data

We do not use client material to train AI models. Footage, images and audio uploaded to VIDEOSPACE Studio are marked as not available for AI training as soon as they are uploaded, and are processed only to deliver the project.

6. Tools we use

We work with commercially licensed AI models and tools from established providers, under business subscriptions that allow commercial use of the results.

7. Codes and initiatives

• EU Code of Practice on Transparency of AI-generated Content — we have submitted our signature for Sections 1 and 2. The European Commission publishes the list of signatories and updates it on an ongoing basis.
• Content Authenticity Initiative — VIDEOSPACE is a member.

8. Check a file yourself

Anyone can upload an image, video or audio file to our free file checker to see its Content Credentials and whether it carries our watermark.

9. Contact

Questions about AI disclosure in a production, or a request to review or correct a label: contact us. This policy is reviewed whenever the law, the code of practice or our tools change.